Tourism Industry Insight:: Nearby Experiences Win More of the Guest’s Holiday
Attractions do not compete only on quality and price. The time, effort and uncertainty required to reach them can quietly determine how much tourism value they capture.
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Attractions do not compete only on quality and price. The time, effort and uncertainty required to reach them can quietly determine how much tourism value they capture.
AI can answer thousands of guest questions instantly. Its real operational value may come from knowing which questions it should not answer alone.
Resorts often focus on reducing electricity consumption. With more solar generation, an equally valuable question is emerging: when should that electricity be used?
A new restaurant does not have to repay its investment entirely through dinner bills. On a captive resort island, modest effects on room willingness to pay can transform the...
An empty villa can contain option value. When a current booking consumes high-value future nights or scarce transfer capacity, rejecting a low offer may protect more...
A half-million-dollar reef project can look enormous until its cost is spread across thousands of occupied villa nights. In an illustrative resort, roughly $11 of additional...
Beach protection may need to preserve far less room-rate value than expected to pay for itself. For an illustrative Maldives resort, preventing about 2.8% of beach-villa ADR...